WANG, Yutian. Research on the Dilemma of Consumer Empowerment and Brand Control in Brand Co-creation of Platform Enterprises and Its Resolution Paths. Highlights in Business, Economics and Management, [S. l.], v. 70, p. 368–377, 2026. DOI: 10.54097/sa6dr638. Disponível em: https://hbemdata.com/index.php/ojs/article/view/45. Acesso em: 22 oct. 2026.